In the Social Media Bible they auorthros point out that even Google has changed the way it ranks a site or information. If there are not blogs about it, there are not links from blogs to it or from it to other blogs then the information is ranked lower.
Thats, right you have the website, the old myspace pages that new shinny facebook page and even that confounded twitter and now we're now saying you have to have a blog.Yep, Not only does your business,groups or nonprofit have to have a blog. You! if your the director, leader, or owner then you will have to have a personal blog or two. People what to know about the you as well as the company/group/issue. And, if your not ready to embrace this culture of sharing then don't expect anyone to play with your and your socialmedia.
Everyone is ready and they are waiting so why are you. If you started then here is a great link to high value blogs that are the kinds that you want to have links to and from. Blog Directories